It’s hard to believe it, but sometimes we need to be reminded of the obvious. For instance, are you using social media to raise awareness for your business? Yes, absolutely. But, are you using social media to generate revenue? …maybe not. In the hustle to get something out on the variety of social media platforms, sometimes we lose sight of the ultimate goal. Here are some great ideas from John Pilmer, public relations, and marketing communications advisor, about how to turn social media into sales:
1. Instagram pop-up sales
2. Facebook “members only” coupons
3. Kickstarter campaigns
4. Blog tours
5. Twitter contests
Particularly in light of the increasing chatter about pending changes to Facebook and other marketing platforms, now is a great time to reevaluate your marketing strategy. Take a look back at my blog about accomplishing your goals and consider if what you are doing is moving you towards your ultimate goal.
PO Box 160103 Nashville, TN 37216