Password security is a huge issue with the numerous leaks of personal data from companies around the world. Along with trying to securely store passwords, business owners also face the issue of trying to remember all of the secure number and letter combination passwords they’ve generated.
For password security at Piccolo Marketing, we look no further than LastPass. As a password manager, LastPass offers a handful of benefits for the modern business owner trying to navigate the digital world. Here are a few reasons why we recommend this tool at Piccolo Marketing:
As we mentioned, security is the main concern when it comes to passwords, or at least, it should be. Almost every site and app requires a password, and it should be as secure as possible in order to protect your information. LastPass uses strong encryption algorithms to ensure complete security in the cloud. Data is encrypted and decrypted at the device level and stored in your vault. This data is kept secret, and even your master password and the keys used to encrypt and decrypt data, are never sent to LastPass’ servers. There is also multifactor authentication that adds extra security by requiring a second login step before authorizing any access to your LastPass vault.
Auto-Generated Secure Passwords
Using your birthday or the same password for multiple sites may make it easy to remember, but it leaves you highly susceptible to hacking. This is extremely risky for your business. But if you choose a very complicated and long password, you will make it more difficult for a hacker to crack it. A great thing about LastPass is that it has a built-in password generator that will create long, randomized passwords that protect against hacking. So you don’t have to worry about coming up with it yourself.
All Of Your Passwords Organized in One Place
Generating secure passwords may put your mind at ease when it comes to being hacked, but the problem then becomes how to remember all of the Fort-Knox-like number and letter combinations. LastPass will not only generate these passwords for you but can manage them for you and keep them all in one place, securely. Once you save a password in LastPass, you’ll be able to log into any site fast and easy. You can also store payment and shipping details so when you are making a purchase, your profile will fill in all of those details for you. To make things even easier, you can organize your passwords and digital records into folders for easier access.
Different Access Levels for Sharing
When you run a business, you will probably need separate levels of access to your passwords and information for the different members of your team. LastPass is great for allowing you to conveniently and safely share passwords and notes with anyone who may need to access them. LastPass will sync any changes, and you can easily remove or grant access to ensure that only those who need your passwords are able to access them.
As a password manager, LastPass makes running your business’s online systems convenient, whether you are a solopreneur or have a team you are working with. With this business tool, you can rest easy knowing your passwords are safe, secure, and you are able to access them with ease.
We have years of experience at Piccolo as an outsourced marketing company for multiple industries. Our focus is not only on driving results but on teaching our clients as we go. We use one-on-one mentor sessions over the phone or via video to work with you to reach your goals. If you’re ready to gain access to resources that help you find the time, organization, and ease of use that is vital to your business’s success, check out our Marketing Mentorship program.