Having top-of-the-line search engine optimization is extremely important. For example, approximately half of all consumers who do a local web search will go out and visit a business that very same day, while another large percentage of online shoppers only visit – and make a purchase – from the first three or four sites that come up during their searches. If your business’s visibility does not rank very high, you could be missing out on a significant amount of traffic.
Here are four things you can do to improve your SEO:
Have An Eye For Details
It’s easy to overlook those little details when you post your blog or upload an image. HTML elements – such as meta description tags and titles – are just as important as the content or the images. These details are included in all search results, so you need to ensure that you use specific terms that are relevant to the audience you are trying to reach.
Optimize Your Keywords
Optimize your title tags with appropriate keywords to help your pages rank well. For example, your title tag could be “home renovations Nashville.” This lets search engines know that your page is directly related to Nashville and therefore will be more likely to show up in searches from that geographic area. It will also help when potential clients search for the products and services you offer.
Share High-Quality Links
The quantity and quality of any links directed to your website will have a powerful impact on your search engine rankings. Share your knowledge with others through business community involvement, such as mentoring and teaching, or publishing articles and doing interviews and podcasts when invited; these events will give you the opportunity to share the associated organizations’ links on your website, increasing your visibility for a whole new audience.
Build An Optimized Website
Unfortunately, many businesses have poor website architecture, with the most important pages being linked from the main navigation or footer only. You can go a lot deeper here by providing internal links from within your pages’ content for your blog posts, informational pages, and your key service pages. We predict that you’ll see a lift in your ranking after improving the internal linking structure of your website.
The Piccolo team is a group of experts who are well-equipped to handle all the various aspects of marketing. We have a special understanding of all the struggles and challenges business owners face when marketing their company and reaching new customers while working to retain their current client base. We are here to help you with all your marketing strategy needs. If you want to improve your SEO, you’ve come to the right place!
