Becoming a content creator for your business or someone else’s can seem like a huge task, but it is completely possible to become the premiere of content that you have tailored to your line of business. It takes time, effort and discipline, but it will be well worth it.
Here are some points to consider while you are working to become the marketing content creator that you know you can be:
Be (and stay) current. Take the time to be knowledgeable about all facets of the industry you are representing. Industry innovations, trends, regulations, and opportunities need to be top-of-mind; the more you know the more you will be able to put yourself in your prospect’s shoes. The key to creating valuable content lies right here. Change happens fast in most industries, so ongoing education is vital. The best content creators are always curious and keep their eyes open for subjects their target audience will be interested in.
Know your audience. Understand your prospect and his or her motivations, reporting relationships, social activities, and other elements of their professional life. This will allow you to specifically address their needs and also help you to be a voice that is heard. Your clients will love that.
Keep your skills current. Avoid common writing mistakes. There’s nothing worse than poorly written copy; it reflects badly on both you and your client, and your reputation will suffer. You’ll also lose business, or your business growth will be hampered.
Write often. The more content you provide, the more traffic you will attract. Companies that blog several times a week get over 3 times more traffic than those who don’t post blogs at all or only post one per week. If you want to be the premier entity in your industry, you will have to commit to ensuring that your content projects that image.
Find your voice. A lot of writing these days is just produced to fill out a content calendar, and it’s dry reading. Who wants to read that? The answer is that nobody does. Let your personality shine through. Content writing is about communicating your ideas clearly and naturally while following your content marketing strategy.
Piccolo is a unique group of experts who are equipped to handle all the different aspects of marketing. We have a special understanding of the pain and struggles that small business face when it comes to marketing their company, creating content to reach their customers, and retaining their current client base. Call us today for your marketing needs.
