It’s important to know a few things about strategic planning when you are creating your brand messaging strategy. Strategic planning involves four components that are key:
Vision
Outlining what your organization is and what you want it to be known for
Mission
Defining the fundamental purpose of your organization and describing why it exists
Values
Listing the core values held by the stakeholders of your organization
Strategy
Creating a pattern used by management in making key decisions
Once your vision and mission statements and your corporate values have been defined, you can begin working on your brand messaging strategy. Messaging is more important to business development than it ever has been. If your customers are finding you online, then it is absolutely critical that your digital messaging is supported by a strong messaging strategy. You must integrate your company’s vision, mission, and values into your brand, messaging, and digital strategy, and your message should stay consistent.
Your brand message probably won’t please everyone, but this doesn’t mean you have to be all things to all people. All brand messages should extend from the core brand identity of a business and should be crafted to meet the needs of an audience. By using this approach a brand can appeal to multiple audiences, each with different perspectives and needs, without changing the core brand essence.
Your brand strategy should help create brand coherence across all of your key audience members. While the brand messages you use may differ, your overall brand impression should reinforce a cohesive brand promise. Make sure your clientele has a clear understanding of who you are, what you do, why you do it, how you do it, and what they can expect from you and your business. Building a loyal customer base by building trust and confidence in your brand is what it’s all about!
Creating a successful brand message strategy is going to be a vital part of your business success. The Piccolo team is a skilled group of business marketing strategists, and we are here to help you make your business dreams come true!
