The Branch is a non-profit organization that helps Nashville’s families flourish through comprehensive care, emergency food support, and English Language classes. They came to us wanting to modernize their look in a way that was still recognizably theirs. The importance of The Branch’s work means they need to maintain a sense of consistency with their logo to preserve their brand awareness within the community. Our team wanted to help get the word out about this incredible non-profit to ensure they are helping as many people as possible, so we refreshed their brand with an easy-to-navigate website, a brand kit, and graphics that all incorporated fun, new colors. Our work with The Branch is an example of how at Piccolo Solutions, we take the time to truly understand a client’s needs and vision, and learn what their organization is about to best showcase their services to expand their outreach.
Website Work
The Branch’s community-focused mindset resonated with us at Piccolo Solutions, so we carefully crafted their website copy and user journey to make it as efficient as possible for people to find the help they need in a beautifully designed website. We added more information that highlights their new service, comprehensive care. The Branch is primarily known for their food pantry and English classes, but they also offer a wide range of aid that can prepare people for success in every aspect of their lives, and we did not want these resources to go underutilized because people are not aware of them. We made sure The Branch’s services were thoroughly explained and equally presented on the website, and we framed all of this in soft, welcoming hues such as light green, lilac, and pink.
Showcasing The Branch
Exciting graphic design is a great way to spark enthusiasm for a cause, so we approached The Branch’s social media graphics with the aim of creating bright, eye-catching posts that explain the impact of donations and volunteering. The Branch’s social media and brand kit show that working with Piccolo Solutions means you don’t have to worry about losing the spirit of your business when we apply our marketing strategy. Through our efforts, the Branch maintain’s their same brand recognition, but now benefits from an increase of posts that get the word out about events, donation and volunteer opportunities, and services, all of which encourage traffic to their website and get more people in the know and excited about The Branch.
