The cost of everything is going up, and that includes marketing costs. Small business owners in Nashville – and everywhere else – have to be careful and smart about allocating their marketing budget.
Part of what we do at Piccolo is support and guide small business owners in making the best possible marketing choices for their companies. Keep reading for three of our top budget-friendly marketing tips!
Which Three Cost-Effective Marketing Methods Does Piccolo Solutions Recommend?
Here are three of our favorite cost-effective marketing tips for small business owners:
- Our first small business advertising recommendation is to create profiles/post consistently on major social media platforms, including Facebook, Instagram, and LinkedIn. You can also create profiles on popular platforms like YouTube and Pinterest, but each will require a specific campaign. If you’re planning a YouTube channel for your company, having the time and resources to produce quality video content is vital to your success. Billions of people use social media daily, so having a presence on social platforms a fantastic form of free advertising and keeps you top-of-mind for your audience.
- Try email marketing! You can create a free Mailchimp account and send out emails once a month to your email list. Consistently appearing in your target audience’s inbox keeps you top of mind and keeps them updated on what’s going on with your business. Just don’t send TOO many emails… you get it.
- Creating and optimizing a Google Business Profile is free and helps you appear in “local three-packs” when users search for products and services related to your business. You can appear above organic search results when you claim your business in GBP and optimize your profile.
What Other Solutions Does Piccolo Have For My Small Business?
We offer marketing solutions for small business owners like you that will help you save money and optimize your marketing strategy! After all, we’re a small business, too – we’ve experienced the same pain points as you and have customized our services and packages based on those experiences.
Need a boost to get started on your social media, SEO, or email? Our affordable Booster Packages are a great place to start!
Call us at (615) 348-7768 or contact us online and let’s dive into how we can help you generate more leads and scale your business through digital marketing and data-driven systems.