Digital Marketing, Marketing



Marketing professionals live in a world where client preferences constantly change, and they know how to go with the flow. Over the past year, marketers have continually adjusted to a considerable shift towards digital marketing, reduced budgets, and environmental demands. 

As we head into the new year, we expect to see the economy expand and bring new growth opportunities for small businesses. 

What Are Some Marketing Trends to Look For In 2022?

Go Hybrid

  • Marketers faced the cancellation of many in-person events when closures and social distancing requirements came into play. Instead, virtual events are being scheduled for engaging with customers and leads. Businesses spent more on social media and other digital platforms, making these virtual events successful. Both scenarios have their advantages and advocates, so it will be wise to create hybrid events to accommodate everyone. 

Partnering With NonProfits

  • Today’s consumers are more focused on supporting organizations with a mission of giving back to the community. This trend will only increase. A well-rounded marketing plan will partner with this development by working alongside nonprofits. These partnership opportunities have the potential to grow your business while aligning you with philanthropic missions that are important to you. Expanding your brand and reach while engaging in advocacy for a nonprofit is a winning combination. You’ll want to go farther than simply verbally supporting your chosen foundation, though. Your marketing plan should include effective product placement, affiliate marketing, percentage of sales donations, or corporate sponsorship. 

A.I. And The Influencers

  • While everyone has been predicting the death of influencer marketing, it hasn’t happened just yet. Instead, that market is estimated to reach $15 billion by 2022. The next shift will be the widespread adoption of artificial intelligence. A.I. can watch and assess millions of those influencer videos in ways a human being simply can’t. And you pay only for the conversions and sales influencers produce. Your ROI is virtually assured.

Your Client’s Privacy

  • Google’s recent announcement– the death of the third-party cookie – has been postponed until 2023. The delay means that while the need to wean yourself from cookies-based targeting strategies has become less urgent, it is still critical. Consumers are demanding greater privacy protections and control over their data, and you will need to adjust. First-party cookies aren’t going away, however, so you can switch your focus and efforts there, or you can use some of the available tools such as Google’s Privacy Sandbox or FLoC (Federated Learning of Cohorts) to achieve consumer targeting and personalization without intruding on your prospective clients’ privacy.

As brands compete for consumer attention in 2022 and beyond, marketers will continue to need to flex with day-to-day changes. By owning and absorbing the trends we shared today, you’ll be able to stay ahead of the game!

How Can Piccolo Help Me Achieve My Small Business Marketing Goals In The Coming Year?

Here at Piccolo, we’re equipped to handle all the various aspects of marketing. We help business owners reach unprecedented results by developing a marketing strategy, managing budgets, and efficient execution of projects. We have an established network of subject-matter experts that support our clients in all aspects of marketing. 

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