There are many definitions and many elements that make up “brand management.” At its most basic, brand management is the analysis and planning on how that brand is perceived in the market. Your marketing strategy in relation to brand management should be consistent and consider a wide array of elements.
Consistency in brand management requires a cohesive plan incorporating the look, packaging, and customer experience. The bottom line: help your clients know what to expect and deliver it… consistently.
Develop your look.
Did you know everything from the colors of your logo to the font styles you choose impact your branding? Colors create and evoke feelings in the consumer that can guide their purchasing decisions. From cheerful and friendly oranges to dependable and strong blues, the color of your logo can help to build a connection with the consumer.
Make sure your font is on the same page as your message! First, consider your goal and how you want consumers to react to your brand. Among many things, make sure the font you choose is legible, aesthetically pleasing, and – most importantly – that you like it!
Package your products or services.
Now that you have carefully chosen the perfect colors and logos for your brand… it’s time to package your products or services. Whether we are talking about actual physical packaging or simply how you present and sell your services, it’s imperative that the delivery and packaging of your brand matches its look.
Check out your local printing company, Ambrose Printing, for more information on how to brand and present your company.
Create a memorable customer experience.
Don’t forget that customers are looking for more than just a physical product or service. They are looking for an experience and that experience is what keeps them coming back time and time again. Consumer experience is the backbone of word of mouth advertising. So, make sure your audience receives what your branding promises to deliver.
Does your look, packaging, and customer experiences deliver? Give us a call at Piccolo at 615-348-7768 to refocus your brand management strategy.