There is no way to promote your business without advertising, and these days there is no better way to advertise than by using social media. Consequently, growing your business is going to mean working to improve your social media presence. Today we’re going to talk about four ways you can do just that:
THE RIGHT TOOLS
A business should be posting to their social media platforms often and at the optimal time of day, according to experts. That can be difficult to do while running a business, too; creating unique and attractive content and images on the spot would be a challenge for anyone, let alone logging in and posting that many times a day. Fortunately, there are some great tools out there that you can use to help you stay active on your platforms. These products enable you to carve out some time to create posts and schedule them for release at the best time of the day, weeks in advance.
THE BEST SERVICE
Your social media platform gives your business the ability to react to customer concerns and issues on the spot. No more waiting for a call back or an email reply! The latest feedback shows that more than half of all customers would rather use social media to message businesses concerning their customer care concerns. Your social media accounts can become a community through engagement, and this will help you continue to build customer loyalty over time. Keep the conversation going by asking questions, replying to their comments and concerns, and showing interest in their views.
THE HOTTEST TREND
Staying on top of popular trends will help you to continue to grow your social media presence. Posts that piggy-back on trends will be visible to many more potential customers and could even go viral, which is never a bad thing. Social media companies will show what’s trending on their particular site, and you can build on that by using the hashtag that is getting the most attention, for example. Don’t forget those funny holidays, such as #FerrisWheelDay (yes, that’s a thing)!
THE WINNING VISUAL
Your visuals will make your business stand out, so focusing your attention here will be well worth the time spent. Try to avoid using stock photos, if at all possible – these are sure to be used by many others, which won’t help you at all. A few examples: people love behind-the-scenes shots, while photos of clients using your products can be a great way to get your products and services out there.
Here at Piccolo, we KNOW business, and we just get stuff done. Our marketing team handles it all: social media, SEO, email marketing, websites, and more. We’re consistent, we offer affordable pricing, and we never call in sick! Let us know how we can help you improve your social media presence, grow your business and achieve your goals.