On SCORE Connect, Anna-Vija McClain discusses how to scale your marketing for your small business with Netta Dobbins, founder and owner of Netta Dobbins Marketing & Consulting.
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Scale Your Marketing
BARBARA HINCH
COPYWRITING SPECIALIST
A storyteller at heart, she excels at taking our clients’ seemingly random information and weaving it together into a well-worded and concise marketing message. Keeping her mind on target audience and strategy, if you need a custom blog, Barbara’s your girl… only when she isn’t swimming with Mickey at Disney World!
Most likely to:
Ask all the questions you didn’t think of.
Perfectly curate your content.
JALEESA O’NEAL
CONTROLLER
Jaleesa O’Neal is our Controller. She uses her self-described “Nancy Drew skills” to develop detailed reporting and her Google sleuth skills are as immense as her organizing acumen. Jaleesa has a varied background, including being a fully licensed Physical Therapist, but has always been focused on service. While she may prefer working at 4:30 am, she gets a TON done!
Most likely to:
Organize. Everything.
Create a list of lists.
Mitch Cooley
ACCOUNT MANAGER
Mitch Cooley is an Account Manager. Mitch has work experience as long as a high elf’s full name and uses every bit of that to help our clients keep moving in the right direction. Years of problem-solving in marketing, management, and operations with a medical device marketing company ensure clients have a steady hand to help find their best solutions.
Mitch is always ready to do a deep dive whether he’s figuring out what Google thinks they are doing next or checking out the latest database or reporting software. Our clients are sure to get the best possible service with Mitch on board.
Mitch Cooley
ACCOUNT MANAGER
Mitch Cooley is an Account Manager. Mitch has work experience as long as a high elf’s full name and uses every bit of that to help our clients keep moving in the right direction. Years of problem-solving in marketing, management, and operations with a medical device marketing company ensure clients have a steady hand to help find their best solutions.
Mitch is always ready to do a deep dive whether he’s figuring out what Google thinks they are doing next or checking out the latest database or reporting software. Our clients are sure to get the best possible service with Mitch on board.
Alison Lowe
PROJECT MANAGER
Alison Lowe is a Project Manager. Alison has an eye for detail and enjoys the tasks that keep the team moving towards the goal. Her expertise in data entry and quality control serves her well. A previous position as the only baker in a small but high-volume bakery allowed her to hone those scheduling and delegation skills – and should we ever enter a Business Bakeoff – those lightening fast batter scooping skills are sure to bring us victory!
Alison places high value on teamwork and unity which makes her the perfect fit for the Piccolo team. Helping people work through tasks with accurate and relevant information on top of those time-management skills makes her indispensable to our crew.
Jackie Meck
EXECUTIVE ASSISTANT AND MARKETING ADMINISTRATOR
Jackie Meck is an Executive Assistant and Marketing Administrator. Jackie combines her expertise in graphic design and client relationship management with her passion for travel, design, and photography to deliver excellent results for clients and Piccolo team members. Jackie is inquisitive and always looking to learn more about everything – it’s no surprise to know she kept a 4.0 all through university despite switching from pre-med to marketing! We’re delighted to have her creativity and people skills here in Nashville.
Meena Swaminathan
MARKETING ADMINISTRATOR
Meena uses her passion for writing to create SEO-rich content for our clients to keep them ahead of the competition. It’s a skill that helped her Honors Thesis about sustainable production methods in the textile industry get published while being a star student at the MTSU Honors College. She was also nominated as Marketing Student of the Week for MTSU’s Jones College of Business. Her interest in data, analytics, and creating more efficient systems makes her a perfect fit for the Piccolo team!
Despite successfully juggling numerous accounts and projects, Meena still has time to host Duolingo Events in French and be a proficient practitioner of the South Indian classical dance form called Bharathanatyam – one of the most difficult dance forms in the world! Multi-talented and multi-lingual, Meena is a great addition to our crew!
Taylor Barth
MARKETING ADMINISTRATOR
Taylor Barth is a Marketing Administrator. Taylor brings a level of enthusiasm and positivity to our team that rivals your favorite musicals! Several years of experience as an acting instructor along with marketing coordinator work with Shenandoah University fuels the creativity she uses to help clients attain their marketing goals. Her team mentality helps us collaborate, develop and implement the strategies.
Color-coordinated, high energy, and probably at the beach delivering her best work, Taylor is a fabulous addition to the Piccolo team.
MADDIE ADAMS
AGENCY PARTNER – WEB DESIGN AND BRANDING SPECIALIST
Maddie is our Web Design and Branding Specialist. Maddie is a strategic marketing pro having experience working with a variety of restaurants and hospitality concepts in Nashville. Her focus is on web design, branding, merchandising, and e-commerce! She delivers innovative top-notch copy and concepts keeping clients happy and laughing with her witty and fun designs. An excellent communicator, Maddie is always able to visualize and create a product best-suited to our clients’ needs.
Most likely to:
Come up with a fun new way to say exactly what we are all thinking, but never realized.
Create a unique logo!
LOGEN CHRISTOPHER
DIRECTOR/VIDEO
Logen Christopher is an award-winning Director/Cinematographer and founder of Stormlight Pictures. He started working on sets at the age of 14 and made an early commitment to learning every process of film and media production. His experience ranges from feature films and music videos to national brand campaigns and he brings that value to our clients.
Most likely to:
Move in stealth mode.
Make you look better than you thought you could.
HANNAH WEBB
PHOTOGRAPHER
Hannah Webb is our Photographer. Hannah developed her passion and expertise in photography and, over the past decade, has been photographing an array of different clients. She is especially adept at showcasing not only our clients at work, but also the stories that motivate them. Hannah loves combining the creative with her love of people and uses her expertise to make our clients feel most comfortable in-front of the camera.
Most likely to:
Effortlessly make you look and feel your best.
Make you laugh and capture every moment.
JERMAINE DOBBINS
CONSULTANT OF AWESOMENESS
As an internationally published journalist/editor, Jermaine brings a unique blend of creative brand marketing to our clients from his travels through Europe. He has experience in communications for entities ranging from juvenile justice and federal reform to interviewing Lionel Richie and Rihanna in their hotel rooms. Jermaine is always looking out for the “next big thing” in marketing.
Most likely to:
Research your research.
Use a thesaurus.
KRISTIN HANEY
MARKETING ADMINISTRATOR
Kristin is our marketing administrator. As our first and last line of defense for written materials, you are guaranteed to not find a stray comma or dangling modifier while she’s on the clock! She has experience as a writer for small businesses, editor for a publishing company and an education coordinator for an arts center. When she’s not traveling, Kristin loves using her critical eye to keep our social media, articles, and blogs high on the readability scale.
Most likely to:
Know the subtle differences between Hemingway and Grammarly.
Know the 4 main styles of writing.
DAVID PAULSSON
PROJECT MANAGER
David is our Project Manager! David is always looking ahead and pushing Piccolo to be the best it can be. His myriad experiences from video editing to proofreading to all things content creation make him a valuable asset to our team, and he’s a whiz at working behind the scenes to execute our clients’ marketing campaigns efficiently while taking care of all the details.
Most likely to:
Think ahead and respond to your questions in record time.
Contribute helpful advice.
KAITLYN JOHANSEN
ACCOUNT MANAGER
Kaitlyn is our Account Manager. She brings years of experience to our team from working across the spectrum in the hospitality industry. From small family businesses to corporate sectors, Kaitlyn has seen it all and understands how to help business owners reach their goals. Her professional passion is working closely with clients to make sure they flourish and grow under our umbrella. Kaitlyn has traveled the country and that adventurous spirit allows her to see the proverbial “forest from the trees” when helping businesses find the solutions they need.
Most likely to:
Own a Lonely Planet guidebook.
Be voted MVP from our clients.
BRENDEN COX
SYSTEM OPERATIONS MANAGER
Brenden is our System Operations Manager. Brenden worked in Food and Beverage Customer service for almost a decade so his client services skills are top notch. He has used his Education degree in a wide variety of ways including creating a training and orientation program for a hotel with 100+ employees. He trains all new Piccolo team members and his attention to detail is a vital part of our Management Team!
Most likely to:
Conference call in from Georgia.
“Google stalk” to get really custom posts.
JESSICA GOFF
PEOPLE OPERATIONS AND ACCOUNT MANAGER
Jessica Goff is our People Operations and Account Manager. With a background in problem solving and management, she handles our staff, clients, and general operations with ease! Her insight for client’s target audiences and goals translates to perfectly curated project management. Jessica also serves as our Culture Coordinator, managing our team meetings, social meetups, and keeping our staff loving their jobs!
Most likely to:
Plan ahead… by like, a month.
Flood your inbox with awesomeness!
ANNA-VIJA MCCLAIN
FOUNDER + CEO
Anna-Vija is our Founder and CEO. As the company visionary, Anna-Vija’s belief is that small business owners and entrepreneurs can build a successful brand through the “outsourced marketing” model. She uses her 16+ years of experience to develop strategic marketing campaigns for our clients and is always learning to stay ahead of the ever-changing world of marketing. AV is passionate about helping others identify and reach their life goals.
Most likely to:
Achieve small business nirvana.
Hear her dogs bark on a conference call.
BEN HOMAN
AGENCY PARTNER – WEB DEVELOPER
Ben helps local companies compete with big-box competitors by offering industry-leading, optimized, and perfect websites. Always thinking with speed in mind, each website is built from the ground up for fastest load times and user-friendly experience. He always tries something fresh and each website built is built to win an award, not just to accomplish a task. Theoretically, that means your next website is his best one yet!
Most likely to:
Name a pet after development lingo.
Work from hotel lobbies across the globe.